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Charles Kelly
Charles Kelly

WhatsApp Business: How Meta's App Can Help You Communicate and Scale


WhatsApp Business Meta Download: A Complete Guide for Businesses




WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. It is not only a great tool for personal communication, but also a powerful platform for businesses to connect with their customers and grow their brand. In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp, how to download and set up WhatsApp Business, how to use it for marketing and customer service, and how much it costs.




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What Is WhatsApp Business and How Is It Different from WhatsApp?




WhatsApp Business is a version of WhatsApp that is designed specifically for businesses to communicate with their customers. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more. However, it also has some additional features that make it more suitable for business purposes, such as:


  • A verified and more complete business profile that helps customers find valuable information about your business, such as your website, location, contact information, and description.



  • Business messaging tools that allow you to be more responsive and efficient with your customers, such as greeting messages, away messages, quick replies, and labels.



  • Landline/fixed number support that enables you to use WhatsApp Business with a landline or fixed phone number and receive messages from customers on that number.



  • The ability to run both WhatsApp Messenger and WhatsApp Business on the same phone, but with different phone numbers.



  • The option to use WhatsApp Web or Desktop to access your WhatsApp Business account from your computer's browser or app.



The main difference between WhatsApp and WhatsApp Business is that businesses get a verified and more complete business profile so customers can trust who they are chatting with. Businesses can also use some features that are not available on the regular app, such as message templates and automation tools.


WhatsApp Business App vs. WhatsApp Business Platform




There are two ways to use WhatsApp Business: the WhatsApp Business app and the WhatsApp Business platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. Here are the main differences between the two:


WhatsApp Business AppWhatsApp Business Platform


Free to download from Google Play Store or Apple App StorePaid service that requires working with a business solution provider or directly with Meta


Limited to one user per accountAllows multiple users to manage the account across multiple devices


Supports up to four devices per accountSupports unlimited devices per account


Requires manual interaction with customersAllows automated interaction with customers through APIs and webhooks


Can only send messages to customers who initiate the conversation or have an active chat within 24 hoursCan send messages to customers who initiate the conversation or have opted in to receive notifications from the business


No message templates requiredRequires message templates for sending notifications or initiating conversations


No analytics or reporting featuresProvides analytics and reporting features through APIs or third-party tools


No catalog featureSupports catalog feature to showcase products and services</ WhatsApp Business Features and Benefits




WhatsApp Business offers a range of features and benefits that can help businesses improve their customer experience, increase their brand awareness, and boost their sales. Some of the main features and benefits are:


  • A verified and more complete business profile that helps customers find valuable information about your business, such as your website, location, contact information, and description.



  • Business messaging tools that allow you to be more responsive and efficient with your customers, such as greeting messages, away messages, quick replies, and labels.



  • Landline/fixed number support that enables you to use WhatsApp Business with a landline or fixed phone number and receive messages from customers on that number.



  • The ability to run both WhatsApp Messenger and WhatsApp Business on the same phone, but with different phone numbers.



  • The option to use WhatsApp Web or Desktop to access your WhatsApp Business account from your computer's browser or app.



  • A catalog feature that allows you to showcase your products and services to your customers and let them browse and order directly from WhatsApp.



  • Message templates and automation tools that enable you to send notifications or initiate conversations with customers using predefined messages that are approved by Meta.



  • Ads that click to WhatsApp that allow you to create ads on Facebook, Instagram, or Meta Audience Network that direct people to your WhatsApp Business account.



  • Analytics and reporting features that help you measure the performance of your WhatsApp Business account and understand your customers' behavior and preferences.



By using WhatsApp Business, you can benefit from the following advantages:


  • Reach a large and engaged audience of over 2 billion WhatsApp users who trust the app for their personal and professional communication.



  • Provide a fast, convenient, and secure way for your customers to contact you and get answers to their questions, requests, or feedback.



  • Build trust and loyalty with your customers by providing a personalized and humanized communication experience that reflects your brand voice and values.



  • Increase your sales and conversions by showcasing your products and services, sending offers and promotions, and facilitating transactions on WhatsApp.



  • Save time and money by using a single platform for all your customer communication needs, without having to invest in multiple channels or tools.



How to Download and Set Up WhatsApp Business




If you want to use WhatsApp Business for your business, you need to download and set up the app or the platform depending on your needs and preferences. Here are the steps to do so:


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Downloading WhatsApp Business App




If you want to use the WhatsApp Business app for your small business, you can download it for free from the Google Play Store or the Apple App Store. You can also visit from your phone's browser and follow the instructions. To set up the app, you need to:


  • Open the app and agree to the terms of service.



  • Select the country code and enter the phone number that you want to use for your business. You can use a mobile number or a landline/fixed number. If you use a landline/fixed number, you need to select the "Call me" option to receive a verification code by phone call.